The illusion of vertical marketing: a requirement to “disrupt”
Read: Seeing Through Silicon Valley’s Shameless Disruption
I was recently considering a similar perspective about how to “disrupt” (I hate this word in this context) you have to narrow your scope.
If you have an amazing content creation platform, to thrive you have to say “content creation platform for millennials” or “real-time sales content on the fly”, even though the product could be made available to customers more broadly.
The illusion of vertical marketing is real…
It is important to think about specific audiences when creating content, yet, is there room for tools and content that are broader?
