• Centralized Application Access: Let’s face it, people like comfort. They like to be able to find the things they want (in this case mobile and/or desktop applications) easily and quickly. The app store becomes then a one stop shop for customer needs. Take this to an individual company’s level and you have a central location for application delivery that you can point customers to and have them find just the application they need from your portfolio.
• Centralized Updates: With centralized access comes “push” updates. The goal here is also to make it easy and quick for customers to have the latest version of a company’s applications (and/or developer applications that work with a company’s services or devices). This also ensure compatibility amongst customers’ applications and server side services, as well as compatibility between different customers’ applications in case of apps using for collaboration. The concept of an app store ensures everyone has access to the latest version of your content anytime.
• Centralized Security Control: Since the enterprise has at least some control over the applications and other content that is distributed through its app store, it can more safely guard the security, policies, and access to apps and content. Isn’t this just what most companies complain about when users ask them “why can’t we use this or that device at work?”

Notice that I purposely repeat the word “centralized” as it’s key to the concept of app stores, and denotes its main advantage over a discentralized distribution of applications.

SalesForce AppExchange

SalesForce, for instance, has its own application marketplace called AppExchange where users can access cloud business applications centrally. One interesting thing about SalesForce’s app store is that it allows third party  developers to publish applications there and make them available to existing SalesForce customers. Also, it allows customers to post a custom app development request and Force.com developers can access the job posting on the AppExchange Developer Marketplace, the customer can choose the developer that best fits the requirements for the job based on rating and skills. Of course, the customer will also rate the developer after the work is done as well, so the community can make sure they only choose the best developers, and so developers drive for best results every time.

Cisco’s AppHQ Cius

Cisco created its own app store called AppHQ for their business-oriented Android App, the Cius. AppHQ lets companies create their own customized app stores with differentiated licensing and distribution control of content and apps as well as a custom storefront. From their AppHQ information page, once can find the following highlights:

• Easy Application Discovery and Search
• Enterprise Wide Application Purchase and Distribution
• Application Bulk Purchases
• License Management
• User and Group Management
• Application Evaluation, and Life Cycle Management
• Private Branding and Customization
• Internal Application Hosting Mechanism
• Application Usage and Reporting
• Rating and Reviews Management

Some examples of custom app stores and related services

If you’re interested in starting your own company’s custom app store, here are some services that could be worth investigating further:

• MobileIron Enterprise Storefront
• Apperian
• Partnerpedia
• Apps2Market 

As a side note, Apple offers app volume purchasing for companies that want to purchase and distribute applications for their employees via they B2B service.

If you’re interested in finding out more about custom app stores, their advantages and disadvantages, and use cases, start by reading “Private app stores: does your company need its own?” by Jon Brodkin (2011) on Ars Technica.

Does your company or institution need its own app store for your (and third party developer) apps and contents such as applications and ebooks?

Apple unveiled this new tool in their Apple Education event in NYC. Here are some highlights and features:

Integration with other Apple products and workflow

Template gallery

Drag-and-drop editing

Embedding and customization of elements such as galleries

Support for JavaScript

Support for HTML5

iPad simulator/preview

Accessibility support

Support for widgets

Apple says on their website:

Available free on the Mac App store, iBooks Author is an amazing new app that allows anyone to create beautiful Multi-Touch textbooks — and just about any other kind of book — for iPad. With galleries, video, interactive diagrams, 3D objects, and more, these books bring content to life in ways the printed page never could.

Did I say it is free of charge on the Mac App Store?

This application should facilitate the process for creating custom interactive eBooks that play well, natively, in Apple (and perhaps other) devices. Now all one needs is creativity…

One of the sources: The Official Apple Website, and TheNextWeb.

It is common now to have at least one person (if not everyone) in the living room watching as movie on TV while, at the same time, checking what their friends are saying on Facebook, Twitter, or simply researching the lead role’s biography on Wikipedia. Whatever they are doing on the little screen, it seems that nowadays the big screen is not enough. People crave more. People want to connect with others and with information outside what they see on the big screen. Often, at least in my family, it is an interaction around the content of the TV, tagging it in Into_Now, and telling their friends on Facebook that they’re watching it and following up on comments about the same post.

ReadWriteWeb reports that 86% of people using their mobile device do so while watching TV. Of those, 33% use mobile apps, 37% browse non-related content, 40% are social networking, while 60% are texting with friends and family. It’s the rise of social TV which so far comprises mostly of static content (TV) coupled with dynamic, social activities (social networking, Web browsing, mobile apps, check-ins into shows and movies).

Disney offers an iPad / PC application called Second Screen which live syncs with the Blu-Ray movie on the TV and provides different content that supplements the movie: games, flipbooks, photo galleries with sketches, trivia about the movie, etc.

How would this second screen experience affect Education? What if, instead of banning smartphones and tablets, teachers in K12 encouraged synchronous exploration of concepts “synced” with what the teacher is discussing?What if in corporate Education, we saw complimentary interactions and information that gave students a better understanding of what the instructor is explaining or even interact with other students in a backchannel discussion around the topics in class?

Many already use in conferences, for instance, Twitter streams as a means to have a backchannel discussions in different sessions. Can we to go beyond that, explore other forms of “second screen experiences” at events, in the classroom, outside the classroom?

How can we combat some of the potential negative aspects of the second screen in the classroom, like distraction, lack of concentration? Can we produce second screen experiences that are channeled. guided and enhances attention rather than distract the learners? How can we employ this concept in online learning environments (being them synchronous live virtual classrooms or self-paces asynchronous experiences)?

Many questions, exciting exploration.

Food for thought: here’s a blogger’s take on how second screen experiences could be used not only in entertainment but also in politics, for instance.

Perhaps second screen experiences in Education will be a trend in 2012, with more an more mobile devices in consumers’ hands.

Seria essa mais uma indicação da direção da Web rumo à padrões mais abertos?

I hope not, this new (“limited Field Trial”) social networking service Google is cooking up sure sounds intriguing and useful: Google+.

Here are the main features of the service (as seen on their project’s landing page):

Is Apple not monitoring their store closely enough? Why do they block certain content but not apps that are clearly a scheme (in this case profiting from a previous popular app)?
Are they trying to teach people a lesson (thou shalt not tether unless we approve it)!?

http://itunes.apple.com/us/app/handy-flashlight/id383845539?mt=8

We have a centrally shared shopping list that gets updated dynamically across our iPhones. so, when we add or check off any items, it gets updated immediately for both of us. If we want to divide and conquer, we go to separate areas of the store and get it done more quickly while having fun. Shopping fun? Yes: this app lets you scan items’ barcodes and add them automatically to your list, or you can just start typing an item’s name and it autosuggests entries for you.

Next: they need to make it more of a game with a point system. Would sure be fun to do a “shopping scavenger hunt” for products, for instance, with my wife and friends in my network.

Accessibility (for users with disabilities) is also a challenge when using Flash to create interactions in websites in general and in eLearning courses.

HTML5 seems to solve some of these problems by allowing universal access to interactive screens that you would normally see only in Flash. See these HTML5 interactions by Remy Sharp.

Now, a simple question (maybe not so): are eLearning professionals going to embrace HTML5 and wean from Flash altogether?