Daily Archives: August 25, 2011

Steve Jobs – Thinking Outside the Box

It’s common knowledge that Steve Jobs is an innovator and has done a great hob at bringing Apple back up and making it one of the most prominent technology companies of our time.

This video is particularly interesting in that it shows Jobs’ ability to express ideas in a simple manner with effective persuasive discourse that elicits just the right reaction from the audience. When he announced the partnership with Microsoft, back in 1997, he made a careful choice of words and visual aids (including a live video link with Bill Gates) to explain the partnership highlights.

Perhaps the following sentence  is the perfect example that summarizes his genius in that deal and the fact that he makes the right decision even when people can’t seem to comprehend why at first. Back when Apple vs. Microsoft was even more serious business, Steve Jobs says at 7’17″:

“If we wanna move forward and see Apple healthy and prospering again we have to let go of a few things here. We have to let go of this notion that for Apple to win, Microsoft has to lose. We have to embrace the notion that for Apple to win, APPLE has to do a really good job, and if others are gonna help us, that’s great! Because we need all the help that we can get. And if we screw up and don’t do a good job it’s not someone else’s fault: it’s our fault!”

Here’s a good (old) article on Businessweek about Steve Jobs’ presentation secrets: Uncovering Steve Jobs’ Presentation Secrets.

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