This map published on TechCrunch recently just makes me wonder if we are doing the right thing when using social networking to reach our customers, learners, partners.

It seems to me most of our “campaigns” in social media tend to focus on Twitter, Facebook and social networks that are popular here in the U.S. With an increasingly global audience, should we start to reconsider where and how we offer our content out there?

Map of Social Networks in the Worlds

Map of Social Networks in the Worlds

GlobalWebIndex.net’s Survey:

View more presentations from Tom Smith.

A visual representation of how Internet users actually use the social media can be found here.